![]() ![]() In-App Offers makes it vastly simpler for listeners to redeem deals whenever they come back to the app, and we can all benefit from one fewer ‘w-w-w-dot’ spelling lesson from our favorite podcast creators. ![]() The average podcast listener has heard a countless number of ads ending with promo codes or show-specific websites, carefully repeated three times so as not to forget it. Learn the basics of what makes a memorable podcast ad, powered by databacked insights from Spotify and our partners at Veritonic. This feature has begun rolling out across exclusive shows and territories. Written by Spotify Advertising Team August 2022 Crafting the perfect podcast ad isn't just artit's science. Currently, the podcast ad placement is only available for campaigns promoting brands, products, or organizations. To create a new campaign, choose a name and select what to promote. This is a development of a their Streaming Ad Insertion tool introduced in January, allowing targeted audio ads on podcasts. New Podcast Targeting Options: - All new podcast targeting options are available at the campaign and ad set level settings. Harnessing the power of this intriguing piece of data, one can discern the immense potential of podcast advertising on Spotify. This is a great feature for advertisers too, as they know exactly who sent the user. Comment Image Credits: Bryce Durbin Spotify is today a new ad format aimed at podcasters which it’s calling Call-to-Action Cards or CTA cards, for short. More than 35 of Spotify podcast listeners have listened to a podcast ad and made a purchase. The new feature In-App Offers allows podcast creators to embed advertiser’s links into the episode details, making it easier than ever for listeners to utilise sponsored content. It can mean podcast advertising, digital music subscription advertising (Pandora, Spotify. Last year, Spotify signed one of the hottest podcasters in the world. Digital streaming ads run anywhere on a digital audio platform. ![]() Here are some of the areas we’re exploring: - Reach the audience you want to reach To date, podcast advertisers have had to rely on audience surveys or inferences about the podcast’s content to. No more remembering promo codes, Spotify will soon provide links to advertiser’s websites with promo automatically activated. Spotify’s podcasts are now stuffed with ads even for those paying 9.99 a month for the ‘ad-free’ Spotify Premium. Spotify Podcast Ads offer the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing. ![]()
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